Pay Per Click Advertising

CUSTOMERS ARE SEARCHING FOR YOU ONLINE

Pay Per Click Advertising

Expand your marketing

The easiest way to quickly generate traffic is to use pay per click search. With pay per click search, your ads are placed in the top search engines. When visitors click your ad links, you pay a small amount. It is quick and easy to get started with pay per click advertising.

Before starting a pay per click campaign, we reccomend that you go through all of the other marketing steps along with it. You want to make sure that your site is setup to be as effective as possible to generate as many leads as possible from your paid ads.

Pay Per Click Search

  • What is Pay Per Click? Pay per click advertising on search engines, allows you to choose which keywords you would like your site to appear for when searched.Place your list items here
  • How much does it cost? You decide how much you would like to pay each time your link is clicked. Most systems allow you to easily manage your expenses and set monthly budgets.
  • Where will my advertisements appear? Links to your website with your advertisement will appear on the search results page in a special sponsored links area. In general these areas are located at the top of the search results and on the right side of the page.
  • Where will my advertisements appear? Links to your website with your advertisement will appear on the search results page in a special sponsored links area. In general these areas are located at the top of the search results and on the right side of the page.
  • Can I target specific keywords? Yes. You can definitely decide which keywords and phrases for which you want your link to appear. We recommend creating very targeted and specific keywords. This will enable you to make sure that visitors clicking your link are interested in your products and services.
Google Adwords logo

Potential customers are searching for you on Google.

Google AdWords™ is advertising that promotes your business on Google. AdWords ads run alongside or above Google.com search results, so you can reach potential customers right when they are searching for the products and services you offer.

Create your ads, target your audience, track your ads’ performance – AdWords makes it simple. And with AdWords, you can set your own advertising budget and change your campaign at any time – there are no commitments or spending requirements of any kind.
Screenshot of Google AdWords in web browser

Why AdWords? AdWords makes it simple to:

  • Reach audiences at the very moment they’re expressing interest in what you sell.
  • Target customers only in the geographic locations where you do business.
  • Know when your advertising dollars are working—and when they’re not.
  • Change your campaigns quickly, easily, and whenever you want.
  • Get your ads up and running in minutes.
  • Stay in control of your marketing budget.
Yahoo and Bing Network

Experience the Unique Value of the Yahoo! Bing Network

The Yahoo! Bing Network is a must-buy for search advertisers looking to meet key performance objectives. Through the combined search advertising marketplace made up of Yahoo!, Bing, and partner sites, the Yahoo! Bing Network connects you to a high-value audience you cannot reach on other search engines.

In an effort to maximize your success, you can expect ongoing platform enhancements and strategic account teams that deliver the visibility and additional insights necessary to better connect you to our significant, distinct and high-value audience.
Experience the value of the Yahoo and Bing network
Create your campaign. First, choose keywords relevant to your business so that your ad can be shown in the search results when customers search for your product or service. Next, create an ad that communicates your business offering so you can be sure to attract the most interested searchers. We have tutorials to help you get started, and easy-to-use tools to seamlessly import search campaigns you may be running elsewhere.

See your ads appear on the Yahoo! Bing Network. Your ads may appear next to the search results on the Yahoo! Bing Network when people search using your keywords. The best part? You pay only when customers click on your ad, plus you’re in control – of how much you pay, what your ad says, and where it could be seen by millions of potential customers.

Build on what works. Bing Ads offers resources that help boost ad performance and reduce the amount of time you spend managing your campaigns. Use our tools to find out which ads are working best and how to optimize your campaigns.
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